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Toomee · UK Girl Group Development

Trained like athletes.
Debuted like stars.

We are building the UK’s next girl group. Six founder-led brands grow with us each season.

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8
Trainees
6
Partner slots
0
Direct competitors, ever
The Toomee squad

Season One

The Squad

Eight trainees. One badge.

Squad numbers, daily training, developed as a team first.

01Halle, Trainee 01

Trainee 01

Halle

“Turning passion into performance!”

Follow Halle
02Jehovana, Trainee 02

Trainee 02

Jehovana

“One step at a time”

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03Kat, Trainee 03

Trainee 03

Kat

“The best time is now”

Follow Kat
04Liv, Trainee 04

Trainee 04

Liv

“LIV laugh loving through it!”

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05Mila, Trainee 05

Trainee 05

Mila

“Following my dreams”

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06Nya, Trainee 06

Trainee 06

Nya

“Work hard to dream hard”

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07Dania, Trainee 07

Trainee 07

Dania

“Keep growing. Keep glowing”

Follow Dania
09Lara, Trainee 09

Trainee 09

Lara

“Shine. Aspire. Believe.”

Follow Lara

Squad numbers are permanent for the season. When a trainee leaves at evaluation, her number rests. That is why there is no 08 this season. Every trainee is 18+.

The Partner Board

Six slots. One season.

Season-long partnerships with brands that share our story, passion or mission. Six relationships, not sixty campaigns.

Season in progress

Slot 01
Your brand here
Open
Slot 02
Your brand here
Open
Slot 03
Your brand here
Open
Slot 04
Your brand here
Open
Slot 05
Your brand here
Open
Slot 06
Your brand here
Open

Seasons, not campaigns.

We would rather grow with six partners for a full season than churn through sixty.

Shared story first.

Founder-led brands whose story, passion or mission meets ours. If it is just media buying, we are the wrong board.

No direct competitors. Ever.

A shoe brand and an activewear brand can share the board. Two shoe brands never will.

What Partners Get

Your brief becomes our coursework.

Content creation is part of the Toomee curriculum. You get a managed squad of trained creators without hiring, chasing or managing a single one.

  • ✓

    Creator content, built into the curriculum

    The squad makes your content as coursework. Quality rises every block.

  • ✓

    Spark Ads and whitelisting rights

    Run our organic posts as your paid ads.

  • ✓

    Full usage rights on every asset

    Everything we make for you is yours to reuse. Anywhere.

  • ✓

    One contract. Zero creator management.

    No sourcing, briefing or chasing creators. One point of contact.

  • ✓

    Real communities, real feedback

    Product sampling through the squad’s own clubs, with an honest report back.

Why We Exist

“Everyone has a story to tell, and tell it you should.”

Toomee was founded by filmmaker George Ellison on a belief he has carried through every project he has ever made: everyone has a story to tell, and tell it you should. Toomee exists to help tell them.

So we build around people. Community focused. Human focused. Art focused. Story focused, above all.

If you built your brand because you had a story to tell, you belong in ours.

George Ellison · Founder & CEO, Toomee


Read Our Story

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