Toomee · Our Story
One song. One story.
One connection at a time.
How a director’s chair in 2020 became the UK’s girl group training ground.
Our Mission
Stories that bridge cultures and captivate hearts.
The Mission of Toomee Limited The mission of Toomee Limited is to bridge cultures, captivate hearts, and inspire audiences across the globe through the synergy of world-class talent and multi-dimensional storytelling, reflecting the vibrant communities and innovative spirits that allow us to transform the world one song, one story, and one connection at a time.
George Ellison
The Founder
Everyone has a story to tell.
George Ellison is a filmmaker. Before Toomee there were music videos, a debut film, and years spent building the technology to tell stories better. Through all of it, one belief held: everyone has a story to tell, no matter who you are, and tell it you should.
Toomee is that belief turned into a company. Community focused. Human focused. Art focused. Story focused, above all.
George Ellison · Founder & CEO
The Road Here
Six years in the making.
Toomee did not start as a training ground. It became one, one project at a time.
The director’s chair
It begins with a music video, Jungle Fever. The first experiment in making music and image move as one, a discipline that becomes the foundation of everything Toomee makes.
The first film
Production wraps on When We Met Again, George Ellison’s directing debut. It teaches the young team its defining lesson: artistic vision is not enough. You have to build the machine that delivers it.
LoungeCraft
With no access to the LED stages of the major studios, the team builds its own testing ground at home. Using consumer hardware and VR, LoungeCraft reverse-engineers the environmental projection techniques of the industry’s biggest players, from the living room.
Toomee is born
The work gets noticed. George is recruited to help author the UK’s first Bachelor’s degree in Virtual Production, shaping the technology for the next generation of filmmakers. In June, Toomee is officially incorporated, earning its independence through educational software contracts.
Stagebound
Toomee creates its first original format: Stagebound, a reality concept following 48 trainees through Formation, Skill and Showdown phases, pairing the most demanding pop training methods in the world with the drama of reality television. A high-fidelity animated trailer proves the vision.
The Studio Conservatoire
In November, Toomee returns to its roots as a narrative entertainment studio and adopts the Studio Conservatoire manifesto: a world-class academy, an integrated production hub and an inspirational destination, all in one ecosystem.
The first squad
Auditions open. Eight trainees begin full-time training, and the first Toomee season kicks off. Six years of building, and the story is finally being told. This is where you came in.
What We Stand For
Community focused. Human focused. Art focused.
Story focused, above all.
Be part of the story.
Six partner slots each season for founder-led brands, and an audition list for the dreamers.