About Toomee
Our Mission
The mission of Toomee Limited is to bridge cultures, captivate hearts, and inspire audiences across the globe through the synergy of world-class talent and multi-dimensional storytelling, reflecting the vibrant communities and innovative spirits that allow us to transform the world one song, one story, and one connection at a time.
Our Story
2020
The studio’s creative journey begins in the director’s chair with the production of the music video Jungle Fever. This early project serves as a testing ground for synchronising music with visual storytelling, establishing a synergy between audio and image that will become a core pillar of the Toomee brand.
2021
Production wraps on the narrative short film When We Met Again, George Ellison’s directing debut film. This production cements a critical realisation for the young team: true cinematic expression demands more than just artistic vision; it requires a proprietary technical pipeline to execute it efficiently.
2022
Anticipating the industry shift toward Virtual Production, the studio enters an intensive period of Research & Development. Lacking access to commercial LED volumes, the team constructs a proprietary testing ground known internally as “LoungeCraft.” Using consumer hardware and VR technology, they successfully reverse-engineer environmental projection techniques used by major industry players like Industrial Light & Magic.
2023
The studio’s technical expertise is formally recognised when the George Ellison is recruited to help author the UK’s first Bachelor’s degree in Virtual Production, helping standardise the technology for the next generation of filmmakers. In June, Toomee is officially incorporated. Originally envisioned as a real-time creative technology firm, the company secures initial capital and stability through contracts in educational software development.
2024
Toomee develops its first major IP format: Stagebound, a ground-breaking reality concept designed to uncover the UK’s next sensational performance group. Blending the rigorous training arcs of K-pop development with the dramatic engagement of Western reality TV, the show tracks 48 trainees through “Formation,” “Skill,” and “Showdown” phases. To pitch the concept, the studio produces a high-fidelity animated trailer—a “sizzle reel” serving as a proof-of-concept for merging animation with music-centric storytelling.
2025
After two years of software architecture, the company executes a strategic pivot in November, returning to its roots as a narrative entertainment studio. The “Studio Conservatoire” manifesto is officially adopted, redefining the company as a hybrid ecosystem combining a world-class academy, an integrated production hub, and an inspirational destination.